Description

This package is for brands unsure which type of native creative is more suitable for which audience temperature and needing directional judgment from cross-combinations of creative and audience. The core of the service is to plan a clearly structured small test matrix rather than produce a large amount of creative.
The deliverable includes two native video complete videos and a test matrix plan that specifies how each video is combined with different audience slices such as broad interest, behavioral targeting, and retargeting, along with budget suggestions and observation periods for each combination. The campaign plan focuses on the method for reading actionable conclusions from cross data. After the assessment confirms the audience layering plan, a 50% deposit starts the work. The balance is paid after the creative and test plan are delivered. The reference price range is €2,000–€3,000.