Description

This package is for after a round of creative testing has ended, when the team needs to extract conclusions from the data and turn them into clear requirements for the next round of production. The service does not repeat complete video production but focuses on converting data into a brief.
The review report organizes the performance ranking of each direction in the test, effective variables and uncertain variables, and produces a next-round native video production brief containing direction priority, variables that must be tested, and reference style notes. The campaign plan provides budget rhythm suggestions for the next round of testing. The brief can be used directly for internal production or external procurement. The work starts after assessment and communication, with a 50% deposit. The balance is paid after the review report and brief are delivered and one interpretation session is completed. The reference price range is €1,400–€2,000.