Description

This package is for after a campaign cycle has ended, when the brand needs to review creative performance and campaign data within the same framework, understand how creative variables and campaign variables each affect results, and provide a basis for the next cycle.
The collaborative review report cross-organizes creative-level variables such as hook, pacing, selling point order, and aspect ratio with campaign-level variables such as audience, bidding, and frequency, separating actionable conclusions on the creative side and the campaign side. The campaign plan provides next-cycle creative needs direction and a budget adjustment framework based on the review conclusions. This package does not include new complete video production. The work starts after assessment and communication, with a 50% deposit. The balance is paid after the report is delivered and one interpretation meeting is completed. The reference price range is €1,500–€2,200.