Description

This package is suitable for brands with an annual campaign plan that want to lock in creative output rhythm and collaboration approach through a framework. The launch package covers early planning and the first delivery batch, with later execution rolling forward by quarter or month.
The deliverable includes an annual creative framework document covering annual direction rotation logic, channel allocation principles, and staged output rhythm. The first batch includes four native short-video complete videos for the launch stage of the annual framework. The campaign plan provides an annual budget allocation model and review node plan. The launch package itself does not include all annual output, but it establishes standards for later batches. After assessment and framework confirmation, a 50% deposit is required. The balance is paid after the framework document and first four videos are delivered. The reference price range is €5,500–€7,500.