Description

This package is for campaigns already running where creative decisions lack a systematic basis: which directions deserve continued input, which should stop, and from which angle the next round of creative should start. These questions are answered through one structured strategy diagnosis.
The deliverable is a creative strategy diagnosis document containing performance clustering of existing creative, logic for separating effective and ineffective directions, and a next-stage creative brief framework. The diagnosis does not include complete video production, but it provides requirements that can be used directly for production. The campaign plan also provides account adjustment suggestions that match the creative strategy. The work starts after assessment and communication, with a 50% deposit. The balance is paid after the diagnosis document is delivered and one interpretation session is completed. The reference price range is €1,600–€2,400.